When it comes to ink, service is critical to printers. There are certainly other key aspects, including high quality, consistency, color strength and price, that are important factors, but service can make or break a printer’s ability to successfully run a job on press. If the ink is not running right or the color isn’t matched exactly, a printer has to shut down their line, which is an expensive proposition. If a new formulation is needed, an ink company has to be ready and willing to respond ...